For over 58 years Hector Maisonave Management has managed, booked and developed
some of Latin Muisc's most well known Latin Salsa artist in the World. From his early career in throwing some of New York City's Best Salsa parties, boat rides and concerts to his world wide bookings of present day Latin Music greats. Hector Maisonave continues his journey in promoting, booking, developing and managing Latin Music Artists.
Learn more about him here.

GUESTBOOK * PRESS      website by Sonny Cruz    

Salsa thanks you, Hector Maisonave

Maite Junco

Wednesday, January 27th 2010, 4:00 AM

Hector Maisonave has produced more than 5,700 events during 57 years in the music business, but he’s really looking forward to Saturday’s concert at Lincoln Center?a>??s Avery Fisher Hall — even if he’s not producing it.
That’s because the 79-year-old Maisonave will receive a Lifetime Achievement Award in a concert headlined by salsa singers India and Tito Rojas — who is making his first appearance after a heart scare in Puerto Rico this month.

“It’s a privilege for us [Latinos] to be in a theater of that magnitude even if it is once every five years,” said Maisonave, who lives in West New York, N.J. “I don’t feel special, but I feel humbled and privileged.”

Maisonave has helped spread salsa fever across the world, organizing concerts in many of its corners, from Zaire during Muhammad Ali and George Foreman's 1974 fight to Honolulu with Celia Cruz as the headliner, to London and Buenos Aires.
He has managed some 80 artists, an impressive roster of stars that includes Hector Lavoe, Tito Rodriguez, La Lupe, Ismael Rivera, Raphy Leavitt, Gilberto Santa Rosa and La Sonora Ponceña.

Saturday’s concert, called “Voz Latina,” will also feature singer Tony Vega and surprise guests, whose names Maisonave wouldn’t cough up. Merengue singer Milly Quezada is no longer in the lineup. All the artists will be performing under the musical direction of Isidro Infante.

Born in Barceloneta, Puerto Rico, Maisonave was part of the huge migration of Boricuas to New York in the 1940s. Like so many others, his family came to the city aboard the boat Marine Tiger, to escape poverty.

“When we arrived [in 1946], they took us to the Hotel Rios, on 111th St. and Lexington,” he recalled. “That’s where the Puerto Rican masses started unfolding.”

“They would call us the ‘Marine Tigers,’ then they changed the name to ‘spic,’ then ‘chico’ and then ‘Nuyorican.’”

Maisonet remembers lying on the street on Fifth Ave. with others to protest that the city wouldn’t give Puerto Ricans a permit for a parade. Today, the National Puerto Rican Day Parade is the city’s biggest.

He took his first steps as a music producer in the summer of 1950 with bus tours to “las villas” — homes in upstate Newburgh and Plattekill owned by Puerto Ricans — where he held outdoor concerts that attracted thousands of people.

Big-name bands like El Gran Combo would play at the villas. “It was like going to Puerto Rico to different fiestas patronales [town street parties],” he said. “For $10, you got the bus trip, arroz con gandules, pork, ice cream and dancing!”

Later, he organized concerts on Hudson River boats to Bear Mountain, with orchestras such as those of Eddie Palmieriand Tito Puenteplaying. And he also had night cruises with bolero singers, which he dubbed “Moonlight on the Hudson.”

Maisonave is receiving the Lifetime Achievement Award from International Concerts, a nonprofit that works mainly with classical artists. Previous recipients include opera singers Deborah Voigt and Rene Fleming. This is the group’s first award to a Latino.

Diana Cortot, executive director of International Concerts, said Maisonave was selected because he helped launch the careers of so many artists and was “instrumental” — with others like the late Ralph Mercado — in creating a market for Latin music in the U.S.

“The field of Latin music, of salsa in particular,” she said, “owes a debt of gratitude to him.”

About to enter his eighth decade, Maisonave still manages India and Tito Nieves. Asked if he’s ready to retire, he laughs.

“After 57 years of service in this business, I’ll keep going until God retires me,” he said. “Music is an addiction, an addiction for life. What I’m going to do? Watch HBO?”